Thursday, November 18, 2010
Decoding : Fashion previews, appetizers or appetite suppressant ?
But let's come back to our meal. Now, everyone have had chocolate, but too much chocolate as they saw the pictures ten thousand times ... And the appetizers may have turned into appetite suppressants. I don't want to rush to my H&M store to buy Lanvin : indeed, the more I have seen the clothes the more I have thought that they were not that exciting. Plus, the idea to fight with a crowd of lobotomised and overexcited gals over a t-shirt is not my vision of glamour. "If desire blooms, possession fade everything" said writer Proust. I have all the photos ( which are not very good by the way, those models are scary ), why would I buy the clothes, especially if I can buy better ones without stress and agitation ? But maybe am I the worst nightmare of the marketing researchers : of course, I follow my own tastes ...
I found the designers who keep their collections secret untill the release much more clever. The effect of surprise bring more pleasure, and fuel our need to possess. Then, we are free to desire. After all, I think that philosopher Pascal will have the last word, he who thought that we were not genuinely searching for the things, but in fact searching for the "research of those things" ... Loving fashion rather than loving buying, isn't it the real definition of a real fashionista ?
Photos Steven Meisel ( Tom Ford ).