Trend : Vitamin your Style

Gucci S/S 2011 ad

My active readers would think that I am wittering on because I've already made articles on that subject ( see Rainbow Warriors and another one, "I am a Giant Bubble Gum"). But Saturday evening, while I was at Somerset House for Vodafone London Fashion Weekend, I was particularly stricken by the violent revival of colours, and how people had the audace of wearing outfits mixing them. Of course, it was specially visible on the collections of the present designers ( here, allow me to heart Mark Fast ) but it was really remarkable on the women around me. The days before, I was in France, and here, everyone is clad in black. A street in Paris looks like the painting of Emile Friant "All Saints'Day" and photographers are forced to change their adjustements if they want to add contrast to their work. Depressing. Parisians, and French people in general, need an urgent extreme make-over, because their neighbours of Great Britain are already in Springtime.

Kurt Geiger S/S 2011 ad

 In Kensington, the cherry trees are in bloom, as well as the store windows. Those of Bond Street are as vitamined as the stalls of a greengrocers, and let me tell you IT FEELS GOOD ! I love black, grey and white, but it's time to show we are alive, not bereaved. The summer campaign of Dolce & Gabbana, for example, with its Italian mammas makes me feel black, I mean, blue ... Throw your black lace, it is time for a come-back of joy, that excitement they had in the 20s, 30s, 60s and 70s. Listen to the music back then : that was joyful ! I feel this spirit when I see the clothes of Gucci's S/S collection. Their colours are amazing and wake up the pages of every magazine ( except Katy Perry in the cover of Elle, I don't know why but she succeeded in fading the clothes she's wearing ... ).

Topshop.com

 And the Italian brand is not the only one to rock the accumulation of colours. The catwalks were full of them. I won't repeat my previous articles, but for the new readers, let's quote Jil Sander. The advertisements are also more funky, and not only because the smiles are back ( Sportmax, Kurt Geiger, Versace ) and on the catwalks, the actresses have launched a real battle between colour blocks and nude. For the Oscars, my votes go to Scarlett Johansson and Jennifer Lawrence. And it's the easiest trend to follow : you can easily buy great pieces at low prices, as a very simple tee with a catchy colour will make the best effect on every outfit. Brands such as Topshop, Jaeger and Wallis are offering a wide choice of bright-coloured basics.

Hairstyling at Meadham Kirchoff S/S 2011 show ( copyright unknown )

 And on the side of beauty, colours are also omnipresent : be bold with your make-up, but also with your hair. You can dare the splash of colour a la Altuzarra or the total glam rock hairdo inspired by Meadham Kirchoff.
A special mention for the trend of the fruits prints : a more direct way to claim your dose of vitamins ! I who generally avoid prints, I am seduced by the oranges, the bananas and the citrus of Stella McCartney, Prada and Moschino Cheap and Chic. Fashion is, this season, the only place where you can choose both natural and chemical products, without risks for your health ! I don't know you, but I, I will not deprive myself and pick both up again !

Haider Ackermann S/S 2011 ( Style.com )

bag Karen Millen

Stella McCartney dress worn by Freja Beha Erichsen in Vogue Paris